INSIGHTS / FIELD NOTES

Useful thinking for the next move.

Practical notes on making websites clearer, faster, easier to find, and more useful to the businesses behind them.

Technical SEO for React websites: the foundations that matter

A practical starting point for making a JavaScript-heavy website easier to crawl, understand, and improve over time.

A concise framework for turning a vague redesign request into a project with clearer outcomes, constraints, and decisions.

The essential questions a prospective client needs answered before they are ready to start a conversation.

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